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Artificial intelligence is changing how we shop, how we learn, and how we connect with brands. In months, we’ve gone from searching keywords and phrases to trusting AI chatbots to write, research, and make recommendations for us. Agentic AI can discover options, compare them, and complete purchases entirely independent of the traditional shopping journey.
As Chief Product Officer at Squarespace, it’s my responsibility to ensure our platform stays ahead of shifts like this so that our users can easily navigate what’s next. We’re not just thinking about how entrepreneurs show up online, we’re rethinking what it means to run a business in a world increasingly shaped by automation.
The team at Perplexity understands that AI automation can create significant opportunities for people and businesses. That’s why I’m excited to share that Squarespace is the website building and hosting partner of Comet, Perplexity’s new agentic browser. This partnership represents a milestone in our work to shape the technology helping entrepreneurs succeed.
AI is changing the internet, and automation is the new advantage
According to Squarespace’s 2025 Entrepreneurship Report, 66% of entrepreneurs believe that AI will be key to running a successful business in the future. AI agents and tools are already changing the way customers make buying decisions, but they also have incredible potential to change how business owners operate behind the scenes.
For Squarespace, preparing entrepreneurs for the AI web isn’t just about integrating AI into website design, it’s about building technology that makes people’s lives easier and prepares their businesses to scale.
The Squarespace platform is equal parts creative and business partner, helping entrepreneurs succeed in this new reality. With Blueprint AI, users get intentional, AI-powered design guidance at every step of the website creation process. The recently announced Squarespace Beacon AI serves as a new AI business partner that both automates everyday tasks like generating the perfect product listing, and also delivers advanced insights, including LLM visibility via the AIO Scanner. Together, these systems take the guesswork out of growth, freeing users to focus on the work they love.
That’s why we’re proud to partner with Perplexity. As a pioneer in agentic browsing, Perplexity has created a personal assistant that automates task management and product discovery for its users. The Comet browser reads signals like context, intent, and previous behavior to automate buying decisions, schedule meetings, answer emails, and more. That means you could ask Comet to find, compare, and book a service or order a product independently, freeing your time for other priorities.
Building the infrastructure for AI-native businesses
As our digital experiences become more autonomous, business infrastructure has to keep pace. That doesn’t make your website less important. It makes it foundational.
Great websites are essential for success on the AI-powered web. AI bots and agents need clear, trustworthy, and machine-readable websites to pull from. For customers, your website is where your story lives, your products are listed, and your brand’s value is clearly communicated. It’s where relationships are forged and decisions are made. The best business platforms will include AI technology that helps you build and grow efficiently for both.
That’s where Squarespace and Comet align. With Comet, Perplexity is reshaping how people and AI interact with information online. Squarespace is reimagining what entrepreneurs can achieve, with structured design recommendations and automated business support that make it easier to stand out and scale in this new era.
Our role now is to provide entrepreneurs with the tools they need to launch strong, unique businesses that connect with customers and accomplish their goals.
We believe the future of entrepreneurship will be intelligently designed, intentionally automated, and more empowering for independent business owners. Together with Perplexity, we’re making sure our users are leading that future.
Comet users are eligible for 15% off of any Squarespace website subscription.