When you picked up pottery-making as a lockdown hobby, you didn’t expect it to blow up on TikTok, but now you have a full-blown side hustle. That means it’s time to stop using your Instagram DMs to execute your orders, and follow our guide to formalizing your small business. Then you’ll want to set up an e-commerce storefront. For tips on how to set up your site, Sidekick spoke with Natalie Gibralter, VP of product and commerce at Squarespace.
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