eCommerce platform Squarespace announced they launched a new subscription feature for its merchants to enable them to sell product or service subscriptions.
Whether a merchant is selling an ongoing monthly subscription box, temporary seasonal product, or a repeating service, they will have flexibility in setting up up recurring and limited subscriptions that best meet their customers’ needs.
Using subscriptions can help boost sales without continuing marketing efforts as customers sign up once and keep receiving orders until they cancel the subscription.
Even if they cancel, it gives the merchant an immediate opportunity to send a relevant marketing email, with a possible discount, for new products or offers.