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Refresh is Squarespace's annual product announcement, showcasing new and upcoming releases across our entire platform. This year, we’re focused on empowering entrepreneurs from initial idea to full-scale expansion—handling more heavy lifting at every step through carefully curated AI, professional-grade design tools, integrated business guidance, and a full lineup of other updates, all working in sync.
These are some of the launches we’re extra excited about this year, built to help you break through and accelerate growth online. Visit our Refresh homepage for the complete list.
Blueprint AI templates
We know different design experiences work best for different brands and businesses. With that in mind, Squarespace has expanded your options for starting a website with first-of-their-kind, AI-powered templates.
Blueprint AI templates are a set of flexible, designer-made website templates that instantly adapt to your industry with curated, dynamic AI content and professional art direction. By sharing a website topic upfront, you'll generate a lineup of personalized design options to choose from, each with a distinct aesthetic and optimized for your unique goals.
This gives you a clearer picture of how different designs could work for your brand, so you can choose your starting point with more confidence. Once you choose a template, you’ll already have relevant copy and images in place, making it easier to update and launch.
Finish Layer (coming soon)
Design excellence is at the heart of everything Squarespace does, and that starts with your website. In the coming months, we’re introducing even more advanced design features to maximize the creative freedom within our website builder. Together, these updates will help you create an immersive experience, express your brand, and engage your audience.
Block animations: Create motion and capture attention on your pages with interactive, customizable animation treatments. Add effects based on click, hover, scroll, cursor movement, and more.
Block transforms: Rotate, scale, skew, adjust opacity, and offset design blocks to reinforce visual storytelling across your website.
Responsive editing: Optimize your design for every device with added mobile layout control, including the option to hide specific website blocks (live now) and design overrides for website blocks.
Font uploads: Import your own font files for maximum control over your site’s styling and better brand consistency.
These features are made to offer pro-level results to everyone, whether you have web design experience or not.
Squarespace Beacon AI (coming soon)
Starting and growing a business is hard work. There's a constant need to wear multiple hats and learn specialized skills you never thought about before.
That's why we're excited to announce Squarespace Beacon AI, your new business partner across the Squarespace platform—giving you step-by-step guidance exactly when you need it. Backed by our decades of expertise supporting entrepreneurs and businesses, it will make recommendations to help you effectively establish your digital presence and optimize for growth.
Beacon AI helps with everything from improving SEO and AI search visibility to generating product or service listings. This is a smart companion designed to support you at every step of your business journey.
The release of Beacon AI also marks an evolution of Design Intelligence, Squarespace’s approach to building AI functionality. Beacon AI and our AI-powered design tools like Blueprint AI go hand-in-hand. In line with our Design Intelligence philosophy, both lean on our expertise to ensure elevated, thoughtful results and better outcomes that drive your business forward.
AI optimization (AIO)
AI chatbots, agents, and search summaries are changing the way people discover brands and businesses online. More consumers are using AI to compare products and service providers, research their options, or even make their purchases for them. To stand out and stay competitive, it’s critical that your website is visible in AI searches.
AI search is evolving daily, and Squarespace is committed to preparing you for whatever changes come next. Along with ongoing educational content on AIO, we’re developing tools to help your website meet the moment.
SEO Scanner: Audit your website for missing alt text or page titles and descriptions, and automatically generate AIO and SEO-friendly copy to fill in the gaps and help your pages get discovered.
AIO Scanner (coming soon): See how and where your site appears across external AI platforms, get a personalized visibility score, and add suggested text to your site to increase mentions.
With emerging technology changing the way you can build and optimize a website—and how the world discovers brands—running a business looks a little different this year. Everything announced at Refresh 2025 is designed to leverage our industry expertise and help you succeed, no matter what's next.
One of the biggest topics in recent years has been the rise of artificial intelligence. For the blog’s annual entrepreneurship report, we wanted to get past the hype and hear from actual entrepreneurs. We surveyed over 1,200 people from around the world about how they use AI for their work and how they see the technology changing entrepreneurship in the future.
One key takeaway? 57% of entrepreneurs believe AI will significantly change the skills required for entrepreneurial success. Read the full report for more insights and expert advice on how you can use AI to your advantage.