Promote Ideas at Your Company with Landing Pages
Every great initiative starts with an idea. But for many innovators, the idea is often the easy part — the greater challenge is helping it take flight within your large organization.
To bring about proposed improvements in your company, such as a streamlined new policy or an entirely new product, you’ll need cheerleaders at all levels. That means people in your corner who can assist you with feedback, execution and budget approvals, along with eventually driving awareness and adoption of your plan.
Implementing change within major companies typically requires support from multiple individuals and teams – not just a single mentor. And achieving that group buy-in begins with a winning communications strategy.
If your eyes have ever glazed over at the thought of reviewing another slide deck presentation, you know how tough it can be to make information delivery feel fresh and captivating. But that’s often what it takes to make the right people in your company feel motivated to join your cause.
Make Your Colleagues Take Notice
Landing pages can be a highly effective tool for you to employ in persuading colleagues and supervisors. They allow you to package your message in a stylistic, engaging, and interactive way that draws viewers in and gives them control of their content consumption experience.
While your company may already use landing pages to market to external customers, you may not have considered them when it comes to sharing your ideas internally. But if you’re trying to grow support for an idea – and fuel your internal influence and career growth at the same time – landing pages offer a compelling, dynamic way to express yourself.
Unlike slide decks, which force audiences into a linear viewing experience, landing pages allow people to choose which content they want to engage with. Incorporating the likes of header and footer links, clickable call-to-action buttons, and other interactive website elements help viewers focus on the messages that resonate with them most and skip the ones that don’t.
Multimedia content like demo videos, image carousels, pull-quote testimonials, and audio files can go a long way in telling the stories you want to spread within your company. Not only can they hold viewer interest by offering multiple avenues for engagement, but they also support a variety of learning styles – increasing the likelihood that your messages will stick.
One key decision maker at your company may be a visual learner who connects best with your website text and images, while another may be an auditory learner who feels persuaded by video and audio stories. Providing different options and letting viewers choose their own experience helps to create maximum audience impact.
With Squarespace Enterprise, it’s possible to create and share landing pages with your teammates, while limiting them to internal company access. You can launch secure websites quickly with beautifully designed, user-friendly templates – even if you don’t have technical skills.
Think Beyond the Deck
Innovation is all about making improvements through new ways of thinking or doing. So when you have an exciting idea to bring about positive change, it may not make sense to share it with decision makers using the same-old tactics.
Creating sleek, professional landing pages allows you to communicate your thoughts in a polished way that can help sell your idea from the first click. With drag-and-drop content blocks, you can add a variety of content like images, buttons, and forms to your website that may make it intuitive (and perhaps even irresistible) for colleagues to engage with your ideas.
To really bring your messages to life, you can even add video blocks, which allow you to natively host testimonials, demos, and other video content without linking to a third-party site (and risking the possibility that your viewers won’t return.) Squarespace websites include 30 minutes of free video content, so you can start uploading material right away.
Keep It Secure
Security is another key consideration when it comes to sharing ideas safely within your organization. That’s another reason why landing pages for internal websites may serve your needs better than other presentation formats.
An email or slide deck containing your intellectual property might escape your company if it’s accidentally forwarded to an outsider. This can have major business ramifications if it eventually ends up in the hands of a competitor once released. Building landing pages gated by SSO, however, can give you more confidence that your ideas will stay where they belong – within your organization.
Squarespace Enterprise empowers you to share your ideas with colleagues who need access, while helping you feel assured they won’t be discoverable by anyone else. SSO integrations make it possible by keeping your content secure and gated within your company. Even if your website link somehow gets forwarded to an outsider, they won’t be able to view it without proper IT permissions (unlike more vulnerable emails or slide decks.)
Tailor Messages to Your Audience
As any good salesperson can attest, you’re more likely to achieve buy-in for a pitch when you tailor it to the needs and pain points of your target audience. This also applies when you’re trying to sell an idea within your company. For example, if you’re trying to generate support for new technology to enable a work process, focusing on productivity gains or ease of use may sway your colleagues, while your finance team may be convinced by cost savings.
Squarespace Enterprise lets you seamlessly tailor your landing page content to different stakeholders and tweak your messaging (or its presentation) to align with their priorities. The functionality to duplicate pages and sections means you can quickly repurpose existing pages, sections, blocks, videos, and more to customize your message as needed.
Don’t Sweat Development Skills
You may be curious about the potential of sharing your ideas through interactive landing pages, but doubtful about the practicality of procuring enough resources to make it happen. With Squarespace Enterprise, you don’t have to compound your company’s development or design team’s already-heavy workload.
Squarespace’s intuitive Fluid Engine editor empowers you to launch pages on your own regardless of your technical background. With an intuitive drag-and-drop interface, there’s no special expertise needed – only a creative vision and the desire to see it materialize.
Whatever your idea — and whatever supported multimedia assets you need to bring it to life — you can create your own website, no coding required.
Create an Idea-Promoting Engine
Effective managers and teammates are not only concerned with promoting themselves and their own ideas. They know everyone wins when the whole organization is empowered to communicate ways of doing things better.
Squarespace makes it possible to help your team and/or your direct reports share their ideas in more compelling ways too. With Enterprise Templates, you can create custom templates that are preloaded with the correct branding and formatting, so that when a great idea strikes, everyone is equipped to distribute it in the most engaging way.
Ready to get started using landing pages to communicate your next great idea? Get in touch with our sales team to start effectively presenting your innovative messages today.