Benefits of Keeping Your Brand’s Website Management In-house
As an executive juggling priorities, you may be overwhelmed at the idea of managing your brand’s web presence. You know your organization is due for an image refresh – after all, many consumers evaluate businesses solely on the strength of their website. Still, redesigning everything in a way that your whole team can own and appreciate seems intimidatingly complex. That’s why you may be in the process of researching web development services in hopes to outsource the project and lighten the burden.
What if optimizing your company’s web presence wasn’t a burden at all – but rather, an opportunity for your business acumen and project management skills to shine? What if you were completely confident in your ability to make content and design enhancements in a few clicks, with the help of an expert account manager to serve as your mentor and guide? And if that weren’t enough support, your whole team could help you with the initiative – each lending their unique skills with the collaboration finesse of a well-rehearsed orchestra.
It’s not only possible, but it’s accessible to you now – in fact, your competitors may be using that very workflow to maintain preferred visionary control over their web pages. Sometimes when a job needs to be done, it’s more productive and convenient to handle it yourself with the right support instead of outsourcing to another party – especially when that party exists outside your organization.
With built-in team collaboration tools, workflow-friendly dashboard views and brand consistency guardrails, Squarespace Enterprise is your ticket to successfully improving your brand’s web presence. Here’s why managing your own online brand refresh may actually be more convenient than hiring an outsider.
Better Manage Expectations and Outcomes
Enlisting your direct reports or teammates to work with you on building a Squarespace Enterprise website gives you more accountability over processes and deliverables. The visibility that comes with tracking your team’s workflows can help you catch production issues earlier and make sure progress is trending in the right direction. This can eliminate any frustration you may feel while waiting on an external deliverable for weeks – only to find it falls short of your team’s expectations upon arrival.
Keep Information Within Your Company
Whether you’re working on a sensitive product release that you can’t afford to leak or setting up internal landing pages for your employees, it’s ideal to keep relevant content inside your organization where it belongs. Even if you sign an NDA with a creative partner, you may be taking a greater risk by engaging external email addresses and storing your data on platforms where security precautions are less apparent. With Squarespace Enterprise’s SSO integration, you can rest easier knowing that your content is gated to the team members it’s intended to serve.
Make Updates Instantly When Needed
Frustrations can soar if you hand over the keys to your website kingdom and find yourself locked out when something needs an urgent fix. Whether it’s a minor typo that slips by your proofreaders or something more serious that threatens your brand image, you’ll want to swiftly correct the problem without waiting on an external partner’s availability. Don’t stress about being sent to voicemail or left on read when every minute counts – as a Squarespace Enterprise admin, you can find all brand-affiliated websites on your dashboard and make any changes you need in a few clicks.
Assign Tasks to the Right People
Coordinating a large brand’s web presence is a team effort that requires the skills and expertise of various contributors. Keeping your production in-house with the accessibility of Squarespace Enterprise lets you personally match your colleagues with the tasks you feel they’re best equipped to handle.
Working with an external partner may require you to surrender this level of control and the day-to-day oversight that accompanies it – you might not have visibility into which of their associates are leading certain efforts. And even if you do know, you may not be able to speak with those individuals directly without first going through your designated point-of-contact. This keeps you farther removed from the production process and encourages you to provide reactive feedback rather than proactive direction.
Fortunately, Squarespace Enterprise makes it convenient to enlist the help of your most valuable colleagues and make sure they’re operating in the right roles. Since no technical background is required to use the platform, you can distribute tasks among your team members according to their strengths and subject matter expertise. For example, you might want to make your resident grammar star a proofreader for landing pages, while recruiting your team’s legal expert to review any blogs that might pose a business risk. With enterprise tagging and filtering, you can make such assignments clear by adding your employees’ names as website tags, which permits them to filter their dashboard view to relevant projects.
(Learn more about the value of organizing your team’s workflow with tagging and filtering.)
Know We’ve Got Your Back
Remember that with Squarespace Enterprise, you’re not plunging into unfamiliar waters without a life raft. You’ll have the personal guidance of a product expert at your disposal to help you swim confidently and navigate any unexpected currents.
Your dedicated account manager will work closely with you to identify project goals and facilitate platform training for your team, so everyone is set up to carry their roles successfully. If you run into any hiccups, they’re just an email or video call away from helping you find a solution – plus, you’ll get priority access to Squarespace Customer Support as an Enterprise customer.
While it may be tempting to write off revamping your own brand’s web presence as too complicated or time consuming, consider its benefits before relinquishing control over the production process. You may be surprised at how accessible and efficient keeping it in-house can be – and how proud you’ll feel about the results.
