How Week of the Website Serves Web Design Clients with Squarespace Enterprise
Week of the Website is a creative design agency that specializes in launching Squarespace websites for customers in a week. The agency hosts hundreds of websites on behalf of clients and turned to Squarespace Enterprise to simplify making requested site updates.
“The idea of taking steps out of our workflow was really enticing,” says co-founder Kelsey Gilbert-Kreiling. “As we grew, we started working with a new caliber of clients and looking for a more streamlined way to handle their requests.”
She says many of those requests involved making small tweaks to website formatting and content on demand, which quickly compounded in volume and became unscalable. Support team availability often delayed the completion of simple tasks that clients could handle on their own with the right tools.
Making it possible to scale
Now, Squarespace Enterprise’s contributor role management functions empower clients to adjust their own website content, while leaving all the heavy design lifting to Week of the Website pros.
“We realized that with [Enterprise], we could start offering clients a better post-launch experience,” Gilbert-Kreiling says. “We never wanted to make money switching out pictures on people’s websites or doing other small tasks that are annoying to bill for. So integrating Enterprise as an option for our clients has been phenomenal.”
She says the partnership also provides a convenient excuse to reach out to former clients for possible re-engagement. Her team has reopened sales conversations by informing churned customers of the newly available offerings, which include features like page drafts, custom template building, and tagging and filtering for site organization.
Features that drive results
Week of the Website has loved building websites on Squarespace, and the additional features they now enjoy that are exclusive to Squarespace Enterprise are impactful. “A large, collective cheer resounded from our team when the page drafts and team permissions features were released,” Gilbert-Kreiling says. “It’s nice not having to invite people via email anymore to make site changes.”
She adds that her team uses tagging and filtering to distinguish websites’ development and launch status, and to label them with the designer who built them. That way, if any changes ever need to be made involving custom code, her team automatically knows who can do the job.
Enterprise templates also support Week of the Website’s long-term business strategy in expediting site launches. When working with clients who have particular site design requirements or legal disclaimers, the partners can now equip Week of the Website with templates that automatically include them.
“We believe this is a nice space for us to grow into, and that we can quickly move into partner relationships using [Enterprise] templates,” Gilbert-Kreiling says.
Through Squarespace Enterprise’s exclusive suite of features, team collaboration functions, and support for brand design consistency, Week of the Website is nimbler in serving their creative agency clients and streamlining their workflow.
