Keanu Reeves set out to make a custom motorcycle for himself in 2007. When he tested the final creation, he was inspired to turn this passion project into a business. Learn how Squarespace teamed up with Keanu to bring his dream to life with a website.
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Q&A With Keanu

There are a lot of parallels with Arch Motorcycle and Squarespace’s belief in great design, usability, and performance. Did that play into your decision to use Squarespace for your website?

Arch Motorcycle is really based around form, function, and design. When we were looking to create our website, Squarespace was the perfect fit. Like riding a motorcycle, there’s something about Squarespace that’s really accessible, but sophisticated. And it’s really up to you. It was a great way for us to bring Arch Motorcycle into the world.

How involved are you with the Arch website?

Very involved. What’s our message? How are we going into the world? With my co-founder Gard Hollinger and with the team from Arch, that vision of the company kind of funnels in. Really, Gard and I are kind of the tip of the spear of how our vision is expressed in the world.

When we were looking to create our website, Squarespace was the perfect fit. Like riding a motorcycle, there’s something about Squarespace that’s really accessible, but sophisticated.
Keanu Reeves

Why is having a website or an online presence important for your business?

When you have a business, you need a website. It’s important because it’s your connection to the world—the way that anyone in the world can have access and have that moment of exchange and communication with what you’re doing.

You haven’t done a commercial in years. What made you decide to do this particular campaign with Squarespace?

I started acting when I was 15. And I had this moment with my agents where I said to them, “I can’t go on a commercial audition for something that I don’t have an affection for or believe in.” So, when myself and Arch were approached by Squarespace, it was cool, because we use Squarespace. And then, when the creative was brought forward, in terms of what the ideas were, it was really exciting. They were smart. They were funny. I thought, “That could be cool. Surf a motorcycle in the desert. Yeah.”

How did you realize that your passion could become something much more than a simple hobby?

Arch Motorcycle began about eight years ago. I had a motorcycle that I was looking to customize and I was introduced to Gard Hollinger, who’s a renowned bike designer and builder. Over the course of four years, collaborating together, and then, with his design, this motorcycle was built. I rode that motorcycle and I’d never ridden anything in my life like that. A big, American V-Twin that handled like a performance cruiser. And I said to Gard, “Let’s bring this into the world. Do you want to start a motorcycle company?” And he, being in the motorcycle world of business for 35 years, said, “Why? Why should we do it?” We had really enjoyed the collaborative process. We had a belief and passion for what we built and a drive to bring that into the world. And so we founded Arch Motorcycle.

We had a belief and passion for what we built and a drive to bring that into the world. And so we founded Arch Motorcycle.
Keanu Reeves
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